The audience
The world has been playing video games for more than 25 years now. You play them. Your mom even plays them sometimes. And your customers play them. No matter how casual the audience or how small the game,THUP creates fresh ideas by remembering that we're all players. A world where your mom worries about combos and high scores is a world that's ready for more than tired old retreads and whack-a-mole clones.
Games that work, and games that do work
THUP understands the possibilities in putting games to work promoting your brands, products, and ideas. THUP also understands that games that really work as games -- that deliver challenge, emotional connection, and addictiveness -- work better. The more twists and turns, the more fresh experiences, the more a game can tap into that place deep inside, the better the game is at connecting its players with your message.





Campaign
In Campaign, players choose their favorite presidential candidates, build a staff of ruthless aides and storm across the country rallying supporters, raising cash and slugging it out with opponents.




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