Avatar Prom
For our follow-up to Avatar High, THUP created Avatar Prom, a genre-defying game that lets The N's primarily female pre-teen audience act out its prom fantasies.
By understanding our audience's still-rosy view of the prom experience, THUP cast Avatar Prom's players as members of a prom committee, with outfits, decorations, and ultimately grumpy attendees to worry about.
Avatar Prom's gameplay borrows heavily from tactical RPG combat games, but with all the swords and sorcery bloodshed replaced with non-violent, socially intense actions. Players flirt and slow dance rather than hack and slash.
For our follow-up to Avatar High, THUP created Avatar Prom, a genre-defying game that lets The N's primarily female pre-teen audience act out its prom fantasies.
By understanding our audience's still-rosy view of the prom experience, THUP cast Avatar Prom's players as members of a prom committee, with outfits, decorations, and ultimately grumpy attendees to worry about.
Avatar Prom's gameplay borrows heavily from tactical RPG combat games, but with all the swords and sorcery bloodshed replaced with non-violent, socially intense actions. Players flirt and slow dance rather than hack and slash.
In the process, THUP chipped away at assumptions about what genres are appropriate for girl gamers. Given an interesting setting, great art, and engaging gameplay, female gamers will enthusiastically play a game about tactics and statistics.
Given our players' age, THUP could not allow direct player-to-player communication. By letting players instead build prom committees from other users' characters, Avatar Prom offers a social but safe play experience, bolstered by intense lobbying and commentary on The N's moderated message boards.
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