You watch movies. You read books. You play games.
It seems obvious, but games communicate through play. That's why THUP works to come up with original and engaging gameplay - what players do and how they do it - for all our games. We do this by understanding your brand and customers and tailoring the gameplay to match the audience's fluency and to communicate your message. Combining a player's sense of gaming goodness and a marketer's sense of conveying ideas is how THUP makes games that have the impact your brand deserves.

Our Players, Your Customers
THUP plays games. So THUP cares about players. We know what turns players on and what makes them yawn. THUP wants every game we make to embody everything we love about gaming. We want our players biting their fingernails and screaming in frustration and shouting with triumph.

But our players are your customers. The more our worlds and ideas burrow into your customers' minds the more yours do. The more our games are emailed around an office, the more your customers are promoting your brand. We put our players first because the better their experience through us, the better their impression of you.